How long is this title though?
Blogging is hard work people! I always thought bloggers were dramatic…shame, free products?? Boo hoo! Such hard work! Honestly, now that I’m on the other side, I need to state that I was wrong. It is flippin hard work. Writing, editing, taking pictures…learning to take better pictures!!! People think anybody can start a blog…I assure you, it’s not for the faint-hearted. Many ‘failed’ bloggers will tell you that it’s a lot easier than it looks.
What starts as a hobby or a passion, can become something more. I can work on campaigns, earn money, something any of us could use I’m sure. I can be added to amazing PR lists, which in turn helps me create more content for you and to stockpile for giveaways. There are quite a few opportunities that comes with blogging…if you have the passion and put in the work!
Blogging is a resource, heck, a public service!
Think about it, how many times have you wanted a recipe, a review on a product, a recommendation of where to go on holiday? I personally love first hand accounts, and this is what a blog aims to be. A resource. I spend the money on the crappy products so you don’t have to. A mom blogger shares potty training tips. A food blogger cooks and takes her time perfecting a recipe, so that you don’t have to faff around in the kitchen. So all the time I spend testing products, wasting money on products…taking the time to put it all in a blog post, eventually maybe 10% of the people who follow my page actually end up seeing it. Why? ALGORITHMS. It’s become the ‘Voldemort’ of the blogging community! Social media algorithms are killing our reach, and as a result, the amount of people who read our blogs. Nothing we do seems to help. Besides paying for adverts to increase our reach. That works out well for you, right Mark Zuckerberg?? If reach is down, engagement is down. The less engagement, the lower the reach…it’s a vicious cycle. One I personally can’t get ahead of.
We bring you this content, because of a passion. We bring you giveaways…..because we want to give back. You know…relationships are give and take. Don’t be the person that’s only taking. Not when giving will literally take you 20 seconds 😉 How do you give…how do you ‘give back’ to a blogger?
1. Like the post on social media
Whether it’s Facebook, Instagram or Twitter. Just acknowledging that you’ve seen my post, helps me. You don’t even have to click on the link (but please do click on the link!), just the little thumbs up! That is all. Good deed done for the day!
2. Comment on the social media post
Look this one may take more effort, and this is where you decide how invested you are. You don’t feel like actually reading the blog post, so don’t (but please do)! Bluff on the social media post: ‘Can’t wait to read this later!
Your bluff comment, pretending you want to read the post, tells Facebook…hey somebody actually commented on this. Maybe more people want to see it? If another person comments…it’s like a domino effect….a good one!
3. Comment on the blog post
You’re a die-hard reader. You’re subscribed. You read every post, but I don’t know your name, because you never engage. Life is busy…I get it. I actually appreciate the incognito reader, because views (reads) are what count in the end, but know that a comment is SO appreciated! If you enjoyed the post, take some time occasionally to state that fact.
4. Don’t be the ‘win and run’ reader
I think that the first time I discovered a blog, was when I stumbled upon a competition. Pink Peonies, All Dolled Up, In my Bag, Make it Rayne…these are all the beauty bloggers I started following at least 3 to 4 years ago..some longer. I discovered them due to some or other giveaway I probably entered, but over the years…I’ve stuck around. As I started my own blog, I don’t have the time to comment as much as I used to, but I read…I’ve stuck around. Many many people…don’t stick around. It’s fun to enter and win….and then unfollow and never go back. For some people.
To us bloggers though….it’s rude. For me especially…it’s very rude. Most of my giveaways are funded out of my own pocket. I have a lot of kids. You guys know that! Also we’re a one income household, so when I buy something to give away, my hope is that it will be appreciated. Whether you own no makeup or whether you’re a hoarder (like me..there’s no shame in it)….I just want it to be appreciated and used and loved. If you don’t want it, don’t enter. If you have no desire or appreciation for my blog….stay away. I want to reward loyal readers and potential new readers.
Even if it’s a sponsored giveaway, we do posts that have no ‘value’ for us some times, purely to do a giveaway for you, so think about that.
5. In the words of Barney, ‘Sharing is Caring’
This one, to me, may be the most important one. You love my blog, you read it…why not share some of the good stuff? Not every post, but maybe just one you really really really enjoyed reading. Click ‘share‘ on the Facebook post. Retweet on Twitter. Finished. Klaar. Finito. Your work and support is done. I think you’re an amazing friend for doing that…and maybe it gets you brownie points in the next competition 😉 Okay it won’t, but we can pretend it will. *wink wink*
I may be pushing it here, but if you add a few words with the share, like: ‘Read this post by the world’s most AMAZING blogger!‘, it has more than an impact than just a blank share. #JustSaying
I think I speak on behalf of myself and a lot of bloggers out there when I say: We appreciate the support and the time it takes to read a blog post. In today’s day and age….in the land of You Tube and Insta stories…in a few years there may not be a space for those of us with a love for keyboards and way-too-long blog posts! Until that happens though, we’ll be here…tapping away at our keyboards <3
PS Fellow bloggers, this applies to us as well! We also need to support where we can, but it also needs to be authentic. <3
Okay, so who’s sharing this post? Don’t all raise your hands at once!!