Make up and beauty

The First Shampoo, a safer alternative to the Brazilian?

Ladies, so already I have let you into my shameful secret about how I feel about my hair. Honestly though, since discovering THE ONE, when it comes to a hair stylist…I’ve just felt a lot better and more confident. It’s insane that hair can make or break your confidence, but its the truth. Carmen from Blohaute Boutique Salon invited me over about 3 weeks ago to try a treatment that she offered called, ‘The First Shampoo’. It sounds so ominous….but if Carmen asks….I’m there. I got dressed so fast and dashed out of the house…..when my husband stopped me to ask what exactly I was having done. I shrugged my shoulder. Um…I had no idea…but I mean, it’s only hair right??? It grows back?

What is The First Shampoo?

Taming your hair, and cutting down on styling time is exactly what you can expect from a Sweet treatment. The Sweet products are a part of the Brazilian-family of straightening treatments, with a distinct difference – their products don’t contain harmful chemicals or preservatives, like ammonia and parabens.

Sweet introduced ‘The First Shampoo’ which is quite literally the first of its kind, as far as straightening shampoos go. The shampoo contains organic amino acids which work with the natural bonds of the hair for a softer, sleeker look.

More importantly, their formula doesn’t contain formaldehyde; a chemical activated by heat and linked to cancer. Formaldehyde is released during the process of traditional hair Brazilian treatments, exposing both stylist and client to its harmful effects.

Something Carmen mentioned to me was that the fumes from a conventional Brazillian knocked her off her feet some days and she worried for her own health, so she’s happier offering this as an alternative treatment for those wanting similar effects as you would get from a Brazillian. She does however also offer a fume free Brazilian as well. 

What is the process?

The treatment takes about 90 minutes. She washed my hair and left the shampoo in for 20 minutes. After that she rinsed my hair, and then blow dried and straightened it to lock in the product. I was a bit taken aback that there was no conditioner being applied, but I just crossed my fingers for good results.

The result?

You can see the difference in my wet hair pre shampoo and post shampoo. The frizz is still there, but the ‘fuzz’ is gone. My hair doesn’t kink at the roots like it usually does and the sleekness stays around until the next wash.

I also don’t like dead straight hair, so my #HairHack is to put my hair in a high bun at night and in the morning it just gives me the most beautiful waves. I still get my waves since I’ve done the First Shampoo treatment.

I’ve also washed my own hair since then…well it’s been 3 weeks…I think most of you would hope that’s a given…ha ha. I didn’t personally get any sort of fumes when I washed my hair and the great thing is that I can use my regular shampoo and conditioner. Drying time when drying my hair has also been reduced as I don’t have to spend as much time tugging at the kinks at my roots.

Additional points:


–    It doesn’t contain harmful chemicals

–    It contains organic amino acids also found in our food

–    Product doesn’t damage your natural hair structure

–    You can colour or highlight hair after the treatment

–    It’s compatible with most chemicals

–    It’s paraben and ammonia free

–    The results last up to 3 months and is extended with proper care

–    It’s safe to use on children and pregnant women

–    It doesn’t have a strong odour nor does it burn your eyes

The treatment price starts from R600 and I believe you can do this treatment even if you’ve had a Brazilian done in the past. I definitely feel like my hair is nourished and just so much more manageable.

What do you think? Have you tried this treatment before? Would you?
If you’d like to book with Carmen, all her details are on her Facebook page

I’m Simone, a mom of 3, a wife...obsessed with my family, makeup and books!


  • Kerry

    Wow – there is a very visible difference in those pics of your wet hair. I have been looking for something to do to my hair because I have just been feeling so meh about it and am wanting for it be more manageable and less frizzy. I am definitely going to look into this. I just
    Does it straighten easier?

  • Venean

    This sounds absolutely awesome, and i love that it lasts for up to 3 months! Is this something that grows out though? My hair grows like weeds and its one of the reasons I don’t do any treatments on my hair or cut it much… its just not worth it.. Thanks for letting us know about this awesome option!

    • Donna

      Yes I’m very delayed reading this post.
      Wow series.. . there’s an absolute difference in your hair in the 2 pics.
      Been wanting to do Neharas hair but afraid it might take her curl away which I don’t want.

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